Traditional Real Estate Marketing by Builders & Developers
Bangalore is the city where 4 out of 5 home buyers are techies and are unable to find the right options online. Builders & Developers were using ATL & BTL activities to market their real estate products. Direct Walk-ins, passing-by clients, Site Hoardings, Direction Boards, and paper insertions were the main medium of lead generation and business of any gated society apartments and villas. Nowadays due to huge traffic and the work-from-home culture post-COVID, this traditional way of marketing & sales. Developers who are not adopting current market trends still suffer and left with unsold inventory.
Lead Generation through third-party portals
It's been a long time since third-party portals like Magicbricks, Housing, 99acres, Commonfloor, Olx, Home Pitara which are pan-India-based, have been leading the whole country's lead generation business and merchandising apartments, villas, plots and commercial projects. It was affordable and user-friendly for homebuyers to browse properties without any charges. Whereas Builders & Developers were posting and showcasing their properties with photos, specifications, floor plans and descriptions to reach their right audiences. However, day by day, for a single property, umpteen postings can be seen and generated leads also go to multiple channel partners via these third parties. Posting properties on these portals was too easy; no coding or much technical knowledge was required; that is why this trend has also led this market for the last 20 years.